Social media is a powerful digital marketing tool — it allows you to meet your target customers where they are and build meaningful relationships with them.
Users spend hours on their social platforms of choice every single day — and, most importantly, use them to discover new products and brands. While these social media platforms are primarily used to stay in touch with friends and family, a considerable proportion of users (25 percent) actively set out to find new products on Facebook, Instagram, YouTube, and other social networks — so it’s well worth your business’ time to meet these potential customers on their social channels of choice.
Social media marketing (SMM) is the use of social media platforms to connect with your audience to build your brand, increase sales, drive website traffic, and more. This involves publishing high-quality content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.